creative marketing

I received an envelope in the mail today from TNT. Yes, the cable channel. The outside of the envelope read "ENJOY AN EXCLUSIVE SNEAK PEEK AT TNT'S DARING NEW SERIES." It was lumpy, so I knew it didn't contain a dvd. I opened it up and found . . . a flash drive! I'm not overly familiar with flash drives--I have one that has the beginnings of my novel on it--I didn't know you could put a TV show on one! The show is Leverage. After I watch it, I'll let you know what I think . . . and you can be sure I'll watch it--what a clever marketing ploy!